There’s a disturbing new trend in logos–sameness. Is it the digital world that brought this on or are agencies and execs just not that concerned about differentiating anymore. Worse, are we so inundated with graphics and data every day that we can no longer tell what’s a good idea and what’s been used before?
Bravo TV is clearly excited about what they call a “punchy new Bravo logo,” but the rest of us? Not so much. I first noticed the new logo when cruising through my TV’s channel guide–it’s black on white, instead of the white lettering on black below–and looked kind of washed out next to the other logos in the guide.
Then, I saw a StubHub commercial and thought, “What the heck?” I know, they use different fonts and the dialogue box design is rectangular versus StubHub’s angular, but still, for two very different businesses they shouldn’t be this similar. Then I started looking at recent logo refreshes and found an Eventbrite before/after on Brand New’s web page.
I don’t fault Bravo for wanting to change their logo. They had their previous one for seven years, and with the growth and evolution they’ve experienced, it was time for a refresh. As Amy Troiano, Bravo’s senior VP of creative told Variety:
“The last time we changed our look was seven years ago, and our programming has changed since then and obviously life has changed, society has changed, and it was time to take a modern look at how we were presenting ourselves. We wanted to continue to appeal to our core viewers who love us and are loyal to us, but this was a chance to expand even to our casual viewers with a new look.”
So did they achieve “modern” or is it just blah? I vote for “blah.” Bravo is a network that has a certain high-voltage energy to it. Their new logo just doesn’t do their brand justice.