Creative difference: Why being wrong is right

To live a creative life, we must lose our fear of being wrong.”  – Joseph Chilton Pearce

"Perfection" with red slashed circle over it

Being a copywriter or a designer is a tough job. We have to come up with idea after idea after idea to please different people and to fit different projects. And we think our ideas are damn good—otherwise we wouldn’t present them.

Of course, other people have ideas of their own so we’re used to all sorts of people telling us our ideas aren’t good enough. Even when we know they’re wrong, that can be a tough business to be in—especially if you’re a perfectionist.

What is perfectionism?

Many people think being a perfectionist is a good thing, that it means you only produce quality work. But having high standards and expecting to be perfect every time are different.

Perfectionism is a refusal to let yourself move ahead…To the perfectionist, there is always room for improvement. The perfectionist calls this humility. In reality, it is egotism…Perfectionism is not a quest for the best. It is a pursuit of the worst in ourselves, the part that tells us that nothing we do will ever be good enough. – The Artist’s Way (p. 119-120)

Hi. My name is Coreen, and I’m a recovering perfectionist. Surprisingly (or not), I think a lot of creative people are perfectionists. They’re probably the ones you’ve never heard of—because they refuse to publish until something is perfect.

I was lucky because college helped mellow out my perfectionism. Getting the first D I’d ever gotten on a test, getting hammered on critique day in my writing classes—while disconcerting at first—really helped me distinguish between what was valuable feedback (internal and external) and what was not. Berating myself for not being perfect was not.

My passion to be creative and my quest to produce quality work are still in tact, but I’m okay with work not being perfect because creativity is a work in progress. What’s great about working with other creatives is that good ideas feed off of each other. And at some point, you have to let go…and that’s a good thing.

A perfectionist thinks nothing’s ever good enough. A good copywriter or designer thinks “how can we make this better?”

The perfectionist feels defeated and soon her passion for the work will die. The non-perfectionist remains excited about the possibilities, her passion still alive.

Being wrong gives us the opportunity to learn from someone else. It gives us the chance to make something better that more people will like and be satisfied with.

To break your perfectionist habits:

Give yourself deadlines

A creative mind often needs a trigger, a reason to start creating. Give yourself an hour to work on a project that would normally take three hours. Limit your work to that one hour so your adrenaline and creative juices kick in and your thoughts flow.

Encourage and enjoy teamwork

Watch and listen to how your coworkers develop ideas. Working as a team helps take pressure off and frees you up to learn, to see, to think and to contribute.

Open up to feedback

Ask people you trust what they think about your ideas or your work. Ask people you don’t trust too. Instead of being upset by seemingly negative feedback, be inspired. See this as a challenge for you to think and act differently.

Stop being afraid

Trust yourself most of all. You know what you’re doing. One shame of this economy is that it’s driving people back to perfectionism. People are afraid to lose their jobs, which means they’re also afraid to take risks and express new ideas. It’s time to stop being afraid.

Companies—managers and CEOs—have to step up and stop this cycle. Innovation and leadership come from having the space and the freedom to take creative risks and express all ideas.

Being right often comes after being wrong.

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Want to go from perfectionist to creative genius? Read: Your Creative Genius Mindset: The Essential Qualities for “Outside the Box” Thinking

Creative, Inc. – The Ultimate Guide to Running a Successful Freelance Business

Cover of Creative Inc bookTitles of these types of business books are important. Readers should be able to trust that the title reflects what’s inside. In this book, the title is where the authors (Meg Mateo Ilasco & Joy Deangdeelert Cho) make their first mistakes.

Ultimate shmultimate

The word “ultimate” really should not be there. Creative, Inc., does cover a lot of ground, but it’s more an introduction or overview, not the ultimate guide. It’s a guide, plain and simple. And, I think, if you don’t know where to start or what’s involved in freelancing, you will get a lot of good information from this book.

Contents include:

  1. Introduction to creative freelancing
  2. Setting up shop
  3. Getting the word out
  4. Working with clients
  5. Getting paid
  6. Agents
  7. Balancing your business and personal lives
  8. Next steps

Creative, Inc. or Design, Inc.

The other mistake in the title is that it simply says “creative,” when it should instead mention design.

I’m a writer, and I did like this book and learn from it. However, if I had realized it was so focused on design, I would not have bought it.

If you’re a writer, you can—and should—find other books that will help you much more than this one. But if you’re an illustrator, designer, photographer or other type of artist, you will probably like this book and learn a lot from it

Personal touch and tone

Where this book wins is in tone and language. You feel like you’re getting advice from two old friends with industry knowledge and connections. Interviews in all of the chapters are what make this book special. They complement the surrounding information, and they provide a much appreciated real-life view.

Because of the way the authors add variety, especially with the interviews, Creative, Inc. is easy to read and flows very well. Plus, at the end, there’s a fantastic list of resources that will come in handy as you start and build your freelance career.

So, good luck and good reading! And if you have suggestions for other books on freelancing for writers or designers, feel free to share them here.