If you’re a fan of dancing, Gene Kelly, or Donald O’Connor, you should love Volkswagen’s new Jetta commercial. Right?
Singin’ in the Rain, starring Kelly and O’Connor, is one of my favorite movies. And when I saw both men start dancing in the Jetta commercial, a smile came to my face. But then my brain kind of interrupted and wiped that smile away.
Take a look at the commercial if you haven’t seen it yet.
This ad is an example of a great idea gone bad. Maybe they should’ve started with people watching footage of Kelly and O’Connor dancing. And then showed those same people getting in the car and reenacting the scene in the back seat.
See, the problem is that VW is touting Jetta’s spacious rear legroom. But, if they show us a doctored video, those of us watching don’t have reason to trust their claims. Show actual people dancing and we’re more likely to believe.
Another problem is, again, that VW is touting Jetta’s spacious rear legroom. Is legroom high up on the priority list of most Jetta buyers? I find that hard to believe. From my experience, I see most Jetta owners as in their teens and twenties.
Does this audience care about legroom? Do they even know who Gene Kelly and Donald O’Connor are?
I doubt it. And that’s why this commercial doesn’t work.
What do you think?
If you’re a fan of Kelly and O’Connor, check out GeekGirlDiva’s post for the video of their original performance. Also, I want to use this space to give props to the students at Penn State. In their THON (46-hour dance marathon) this weekend, they raised more than $9.5 million to help kids with cancer. Congratulations!! THON is an amazing student-run event that makes me proud to be a Penn Stater. Go State!