Kudos to Chevy and Google for their filmmaking-themed commercials during last night’s broadcast of the Academy Awards!
Chevy’s ad was a winner in many ways — the first being that Chevy joined with MOFILM to give filmmakers a chance to have their creation seen by the world. What a fabulous and perfectly relevant way to include your brand in the excitement around the Oscars and gain attention for some budding filmmakers at the same time.
The “Speed Chaser” commercial we saw last night was created by Korean filmmakers Jude Chun, Eunhae Cho, and Sunyoung Hwang, the overall winners of Chevy’s Oscars Program Video Contest. The brand says that, “In the film, the Chevrolet Cruze shows you can find imagination anywhere from the Silver Screen to a playdate with friends.”
I don’t know that Chevy Cruze is responsible for all that, but the commercial is super-adorable and really hits the mark. See for yourself:
You can watch the films from all of the international winners on MOFILM’s Chevrolet Hollywood page.
We’re All Storytellers
“Storytellers” is probably one of the most overused words these days in the advertising and marketing industry. But with their “We’re All Storytellers” ad, Google proves once again that they’re truly connected to how people use their services and know how to tell a great story that resonates with their audience.
In the commercial, you see all kinds of people creating their own films–and using Google to help them learn more about technique and how to create certain parts of their films. The strong and heartfelt narration is actually part of the speech Pixar filmmaker Andrew Stanton gave in his TED Talk: The Clues to a Great Story.
Stanton says stories “can’t be artificially evoked,” and I think that’s what is so wonderful about both commercials. They’re real. The tone set in both the Chevy and Google stories is so relevant to the Oscars and the life (and childhood) of people in the film industry. At one minute a piece, they prove you don’t need a lot of time to tell a great story.
Both show kids, full of imagination and experimenting with film and friends. While Chevy’s is more fun and has a light, imaginative spirit to it, Google’s is a realistic depiction of how filmmakers often start and learn along the way. They’re both utterly terrific, and I hope you enjoyed them as much as I did.