Holiday Thoughts for Marketers and Consumers

Shoppers surrounding clerk on Black Friday

Black Friday Becomes Black Thursday

The holidays are coming—you know it, I know it. They’re coming fast. You may have already heard the news that Walmart, Target and others are opening at 8 and 9pm Thanksgiving night. Disappointing.

I covered this last year and have not changed my opinion of this practice, so I won’t repeat myself. But really, must consumerism overtake the value of time spent with family and friends?

Marketing for the Holidays

For B2C marketers, this is a busy time of year. If you’re competing for customers, there are a ton of articles out there advising you on social marketing through the holidays.

I recommend you read, “Why Social Media Marketers Should Shelve Holiday Hard-Sell.” See why holiday-themed promotions often perform worse than non-holiday promotions in terms of engagement.

Reduce Your Stress Before the Holidays

So, what am I going to write about today? What you can do now to reduce some of the holiday stress marketers cause.

1. Create a separate email address for all your online shopping.

If you haven’t done this already, now is the time—before you start doing your holiday giving and shopping online. Retailers are about to flood your inbox with holiday promotional emails, making it difficult to find the emails you want and need to see. Make the switch and keep both boxes clean and easy to manage.

2. Unsubscribe from brands whose emails you’ve been deleting regularly.

You do not need to spend any more time on email than you do already. So why not take time now to unsubscribe from all those brands and websites you’re really not paying attention to anymore. You know you’ve been meaning to do it. Why procrastinate any longer?

3. Do as much shopping as you can online…early!

The earlier you can shop, the better. And really, as much as I enjoy shopping in actual stores, holiday shopping online is so much easier. No jammed parking lots with kamikaze drivers vying for that last open spot. Instead of driving all over or walking from store to store, you can simply go online one morning or night (maybe two or three) and get all your shopping done, shipped to you and even gift wrapped.

Yes, you might save some money by waiting, but you save time and sanity by making your shopping convenient for you. Plus, you’ll have plenty of time left to pick out a treat for yourself, volunteer your time for a good cause or spend more time with friends.

You don’t have to fall for the holiday hype. Live the holidays on your own terms. Retailers and marketers seem to be trying to take that away from you. It’s time to take it back.

Good luck! May you have the holiday season of your dreams…instead of your nightmares.


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