Shifting Perspective & Finding Purpose to Make an Impact

Me hanging upside down with the words "Practice shifting your perspective"

Don’t you love when a book wakes you up and inspires you to improve? The Impact Equation by Chris Brogan and Julien Smith did that for me.

So I’m changing things up.

I admit, I have not been doing things the way I should online. I’m not half-assing it, but I haven’t been purposeful with my interactions online, like blogging and social media.

I’m very good at advising clients on social media and content marketing strategy and execution, but I haven’t been following my own advice as closely as I should. And for that I am sorry.


My blog has probably been the better part of my online efforts, mostly because I truly want you to enjoy what I write. But I started blogging for rather selfish reasons: (1) I was starting to plan my exit from my job and wanted to be sure to have writing samples online. (2) I needed experience blogging to help me find the type of job that would be a next step for me. I wanted to educate, inform and entertain, but I never really refined the strategy for my blog–other than what I expressed in my original About page.

From now on, my efforts will have more purpose. I’ll still talk about marketing, advertising and social media. But I will also refine my strategy to focus more on giving to you, making sure there are points to learn from in my posts. It’s not an accident that my Allstate Mayhem blog post is my most popular. I structured it well, I examined why the commercials work, and offered information you could potentially apply to your own work.

LinkedIn and Google+

I give seminars on LinkedIn, yet I just finally improved my summary a few months ago. I still need to update my newest position, but I’m waiting to clarify a few things first. I definitely do not devote enough time there to joining in discussion and giving advice where needed. That is changing.

I have an idea to start a Copywriter mentoring group on LinkedIn, but I see there’s already something close called The Confident Copywriter so I joined that instead. (Let me know if you think I should go forward with my idea anyway.)

My Google+ presence needs more attention too. I think the problem there was that it was so new, I had trouble deciding on a direction. I wanted to be more personal, talk about more things there, but that resulted in a lack of focus. I will fix that too.

Everything I want to do will take a little time, especially because I want to be thoughtful in my approach. So please be patient and feel free to give me feedback along the way.

In the meantime, later this week (on October 25, The Impact Equation’s launch date) stay tuned for my official book review of the book that inspired my change. Hopefully, it will inspire you too.

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