Inspiration on a Wrapper? Great Idea…or Not

Inspiration…everyone could use some. Advertising can be quite good and powerful when tapping into something inspiring. Lately, we see more and more inspiring messages on product packaging.

But is there a line we should draw somewhere?

A bowl of Dove chocolates surrounded by their wrappers

Dove chocolate is known for their inspiring messages inside their wrappers on Dove Promises.

Take time to notice the color of the leaves changing.

Those who bring sunshine to the lives of others cannot keep it from themselves.

Ignite your sense of adventure.

Take good care of yourself.

Stir your sense of pleasure.

The other day I noticed little messages on the wrapper of my Halls Breezers throat drops (Halls, by the way, has the tagline A Pep Talk in Every DropTM.)

Elicit a few “wows” today.

Be resilient.

Get back in there champ!

Nothing you can’t handle.

Go for it.

A little silly, I thought. But then, maybe if the person using the Halls is sick, peppy little messages could give a person a lift. Of course, maybe they should’ve come up with some better messages.

And then, I found the line.

Wrapped tampons on the floor spelling out "Go Girl"

Tampons. Yes, Playtex Sport tampons have messages on their wrappers.

Go for the goal.

Focus on the goal.

Keep a clear head.

Refuse to lose.

Strong bodies, strong minds.

Celebrate your efforts.

I’m sure Playtex is trying to appeal to younger women and teen girls who are participating in sports, but please. There’s a time and a place for a pep talk, and the wrapper of the tampon just isn’t it.

Not only is it the wrong place for a pep talk, it’s the wrong time too. Any woman in the room when the discussion about these tampon wrappers took place should’ve known that.

Despite what you see on most idiotic feminine care commercials, women are not full of spirit and joy every time they get their period. And when we’re doubled over in cramps is not the time to approach us with some inane, supposedly self-esteem boosting message.

For men, let me put it in words you’ll understand. Imagine if someone just kicked you in the balls, and then said, “Strong bodies, strong minds” or “Refuse to lose.” What would you do?

I think I’ve made my point.

Consider your audience, people. If you want to try and inspire your audience, great. Just make sure it’s at the right place and the right time.


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