Vibram & Their Crazy Idea: Now That’s Good Advertising!

I’m a sucker for a good story, and Vibram has a great one—right on the back of my Fitness magazine.

Personalization and storytelling in advertising are hot topics these days. Many companies struggle with how to be more relatable and step out of their giant corporate box. Not Vibram.

Vibram shows how simply telling a good story—a true story about your company—is sometimes all you need. (See the ad below. Click on it and enlarge if you can’t read it. Then don’t forget to come back & read the rest of this post and tell me what you think.)

Vibram print ad telling story of how barefoot shoes came about

Not only is their story good advertising, but it’s a great example of what to do when people won’t listen to your “crazy” idea. It’s also a lesson to all those companies who said no.

Vibram had been making soles for 80 years—that’s a lot of experience to just disregard. But they had faith in their own idea, and now look—almost every sneaker manufacturer out there has some form of minimalist shoe on the market.

Sometimes it pays to be crazy…and to tell your audience all about it.



  1. Dounia Tamri-loeper · April 3, 2012

    An honest story goes along way with today’s consumer.
    This ad is very inspiring as well!!
    It pays of off be stubborn sometimes and like Steve Jobs once said “Stay hungry, STAY FOOLISH”

    Thx for sharing!

    • ctmarcom · April 3, 2012

      Hi Dounia,
      It does pay to be stubborn sometimes. I like the example you used–perfect!

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