Movie madness: Captain America missed its perfect release date

Captain America ShieldYou don’t have to be an advertising genius or even in marketing at all to know the answer to this question:

What weekend is the perfect weekend to release a movie called “Captain America”?

Did you say July 22? Of course you didn’t, but that is when Captain America is coming out. We don’t need Captain Obvious to point out what a mistake that is.

How could the producers not release this movie on July 4th? There is no better weekend marketing-wise. The producers have millions of dollars (more even) of subliminal advertising at their disposal for FREE.

No other weekend has as many mentions of the USA or has as many people dressing in red, white and blue. Flags are flying, people are singing patriotic songs and saluting war heroes at thousands of parades. Gee, how do you think they’d respond to a movie with America in the title?

Of the people who went to the movies over 4th of July weekend, millions of them probably would’ve chosen Captain America over any other blockbuster that’s out. Yes, even Transformers 3 (which, by the way, came out June 29—a Wednesday).

Did Independence Day come out on July 22? No, it came out on Independence Day weekend. The Patriot and even Coming to America chose July 4th.

Captain America missed its perfect release spot. Why?

The practical (maybe political) answer is that Transformers 3 was produced and distributed by Paramount Pictures. Captain America is only being distributed by Paramount (produced by Marvel Enterprises).

Maybe Paramount did lay claim to the spot and wasn’t willing to compromise. But, I think if you don’t release Captain America on America’s #1 holiday, you might as well say “our movie is crap.”

I guess we’ll see. What do you think?


I hope you all enjoyed your holiday weekend. If you’re interested, here’s a list of movies that came out July 4th weekend. 



  1. Ryan Gerardi · July 7, 2011

    Yeh seems like a lost opportunity. Maybe they tried but just weren’t able to make it happen. If that is the case then I suspect someone is not getting the big fat bonus they could have.

  2. ctmarcom · July 8, 2011

    Yep, I think Transformers, with all their success, carried a little more weight and got the prime spot. I noticed too, just yesterday, that Capt. America is still “not yet rated,” so maybe they’re having some problems. Better get them fixed before the July 22 release.

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