Here we go…again. Bud Light advertising needs helps. This time the idea behind their commercial isn’t the problem. The idea behind advertising their product change is.
Here’s the commercial:
Cute idea, right? Using beer bottles as invitations to a party is a great way to get people together.
Did you spot the problem?
My brother-in-law did. My sister did. In fact, they’re the ones who told me about the commercial—I hadn’t seen it. And, actually, there are two problems.
The first is that Bud Light is encouraging people to use their keys to write their names on the bottles. Their KEYS. Um…hello?? Do the letters D-U-I mean anything to them?
Now, you may say, Coreen, don’t be such a prude. But hey, I know from personal and professional experience that you have to be careful with all sorts of things in advertising. For example, showing a kid riding a bike? You better have a helmet on him and make sure the helmet is on right, or your company is going to get complaints.
And drinking and driving is NOT something you want to even remotely encourage. Why risk it?
I know Bud Light was very careful to make the scene in their commercial an apartment party, so the assumption would be that no one is driving and they’re all using their apartment keys to scratch their names on their bottles. But, in real life, that won’t be the case.
The second problem is the product change idea itself. As Warren (not) G puts it:
I’m sorry, but if you need vortex, cold-activated, or write-on bottles to make me buy your beer, instead of me just wanting to buy your beer, then your beer is sh*t.
Well said, Warren. I agree.
Let’s hope the execs at Bud Light are listening.