Titles of these types of business books are important. Readers should be able to trust that the title reflects what’s inside. In this book, the title is where the authors (Meg Mateo Ilasco & Joy Deangdeelert Cho) make their first mistakes.
The word “ultimate” really should not be there. Creative, Inc., does cover a lot of ground, but it’s more an introduction or overview, not the ultimate guide. It’s a guide, plain and simple. And, I think, if you don’t know where to start or what’s involved in freelancing, you will get a lot of good information from this book.
- Introduction to creative freelancing
- Setting up shop
- Getting the word out
- Working with clients
- Getting paid
- Balancing your business and personal lives
- Next steps
Creative, Inc. or Design, Inc.
The other mistake in the title is that it simply says “creative,” when it should instead mention design.
I’m a writer, and I did like this book and learn from it. However, if I had realized it was so focused on design, I would not have bought it.
If you’re a writer, you can—and should—find other books that will help you much more than this one. But if you’re an illustrator, designer, photographer or other type of artist, you will probably like this book and learn a lot from it
Personal touch and tone
Where this book wins is in tone and language. You feel like you’re getting advice from two old friends with industry knowledge and connections. Interviews in all of the chapters are what make this book special. They complement the surrounding information, and they provide a much appreciated real-life view.
Because of the way the authors add variety, especially with the interviews, Creative, Inc. is easy to read and flows very well. Plus, at the end, there’s a fantastic list of resources that will come in handy as you start and build your freelance career.
So, good luck and good reading! And if you have suggestions for other books on freelancing for writers or designers, feel free to share them here.