Ahh, Volkswagen, you’ve done it again. VW commercials tend to be hit or miss. And their latest “Bad Dog, Good Volkswagen” is a hit. At least I think so—see what you think:
Just looking at this dog is enough to entertain you, especially with Johnny Cash’s “Dirty Old Egg-Sucking Dog” pulling you through the story. The man in the commercial plays off the dog perfectly—his facial expressions, the way he holds the dog add to the humor of this ad.
This commercial hits the tenets of good advertising. In addition to the humor and the fitting song, above all else, it’s memorable. And that’s really what makes or breaks an ad.
Who wouldn’t remember that dog and the guy holding the dog next to his car to close all the windows. Priceless…and a great way to show the features of your car without being boring.
Hit or miss, Volkswagen is definitely creative when it comes to showing off its car features. I can’t think of any other car company showcasing these “boring, but nice to have” features of their car so well.